Music Video Treatment

The Music Video

The Title of the song is Can't tell Me Nothing by Kanye West

Duration

The length of will be 3 minutes 18 seconds long.

Audience

The target audience for our video is males aged between 14 and above. This is because the song does have some explicit lyrics which we will mute and the message being portrayed in the song isn't really something that young people should look to emulate. Kanye West's fan base is mainly males who are in their teenage years and this is shown by his controversial choice of album art and iconography in his music videos as well as his behaviour and attitude with the latest being at the MTV VMA awards in 2009 when he interrputed Taylor Swift's celebration speech. The hip hop genre is also one where sensetive topics are usually publicly stated.

Resume

The brief outline of the song is basically the performer will be telling a story of certain events that have occured in his life and how he is defies the odds. For example the opening lyrics "I had a dream I could buy my way to heaven..." will be interpretated in a church and we will have the performer performing in a church to relate well with the lyrics being sang. The song is also about showing one's superiority and an example of this is the lyrics, "Class started two hours ago...oh am I late?!" and this will be performed in a sarcastic manner which will show no remorse on the performer's part. We will continue to show the hip hop conventions of dominance and shwoing off material wealth throughout the video. The audience can expect to see a well performed music video in a variety of locations with a natural flow throughout.


Suggested Elements

Performance: We will have the performer not just miming the lyrics but actually rapping when filming. This will avoid any off-beat lip syncing and will also add to the professionalism. The professionalism will also be enhanced by the way we will have the lyrics relate well with the on screen action. The performer will also have to add some attitide to the peformance to make it look natural.

Costumes: Our choice of costume will be influenced by Kanye West himself and hip hop as a genre itself. One of the lyrics mentions super brand Louis Vitton and we will have a Louis Vitton scarf when that part of the song is being performed to once again make the video look more professional instead of a parody. The main dress code throughout the performance will be casual and what would be expected in any hip hop music video.

SFX: We will not really have any sound effects in the video but we will have some video transitions whe editing the vided to give it an alternative hip hop music video.

Locations: We will choose our locations parallel to the song lyrics. For example some of the lyrics that have religious reference will be performed in the chapel. We will also be using a wall with graffiti and this will relate well with our genre and give an urban look.

Recording Days: We will not take a long time to film the video because we are going to have one take in all locations and then see what needs re-doing. By doing one take we are aware that the perfomance will need to be on point and this will also allow us to capture footage quicly and start editing. The print based items will be done outside lesson time because to produce effective print based items alot of time will need to be put in. We will also need time to have a photo shoot so we have enough images to use for the print based items.